Winter Boost Project

Winter Boost Project:
Fresh Food For Families In Crisis

“Help put fresh fruits and vegetables on every table this winter.”

This winter, thousands of families in Liverpool will face the cold without enough good food. Rising costs mean that many households will rely on foodbanks, where standard parcels often lack the fresh food needed for a healthy diet.

The Winter Boost Project will change this.

We are raising funds to help supply 6 emergency food providers in Liverpool with good quality, fresh produce to include in their foodbank parcels.

How it works:

  • You donate. 
  • Feeding Liverpool distributes the funds to the six emergency food providers. 
  • Each provider buys fresh fruits and vegetables locally. 
  • Each provider distributes the produce as part of their foodbank parcels. 
  • Families in crisis receive healthier parcels, improving both diets and wellbeing. 
Our goal is £20,000, with every £5 donation providing one family with a foodbank parcel supplemented with enough fruits and vegetables. 

Neil Atherton, ‘Bus Walker’, has explained why he will be donating to the Winter Boost Appeal:

“I have been walking Liverpool’s bus routes to collect food and raise funds because, as a father, I believe no child should go to bed on an empty belly. In 2025, it is shocking that we have more foodbanks and pantries than McDonalds restaurants. Knowing that my donation is helping the Winter Boost Project and that families will have fresh fruits and vegetables in their parcels this winter is important because everyone should be able to get their 5-a-day. Sadly, in the current climate and with the cost-of-living crisis, many families in our region are not getting this. Thanks to Feeding Liverpool they can, which is why the Bus Walker is proud to support such a great cause.”

This support is particularly important for residents whose access to good food has been reduced due to the cost-of-living crisis.

Last winter (December 2024 – March 2025), Feeding Liverpool partnered with St Andrew’s Community Network, South Liverpool Foodbank, Micah Liverpool, New Beginnings Improving Lives CIC, L6 Community Association and the Whitechapel Centre to boost 14,709 emergency food parcels with fresh fruits and vegetables.

Beginning in December 2025, we will again be allocating funds to these six emergency food providers. The funding will be used exclusively to purchase good quality fresh fruits and vegetables, which will be distributed through their existing services to enhance foodbank parcels.

 
There are multiple ways for businesses and organisations to get involved and support the project: 
 
  • A donation can be made to the Winter Boost Appeal, which will run from September 2025 to March 2026. 
  • The Winter Boost Appeal can be shared by downloading and displaying this promotional poster. 
  • Support can also be shown for the Winter Boost Appeal by sharing this social media asset. 
  • The Winter Boost Appeal can be fundraised for using a targeted event, such as a raffle or auction. 
  • A donation can be added to a specific product being sold. 

If you would like to support the Winter Boost Project and our broader work towards Good Food For All, please give through our Winter Boost Appeal or contact Gentian Khan.